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Case Study
Case-study\ studies of the application of one or more disruptive technologies by industry or company in Marketing.
Case Study: Texto
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Domino's AnyWare
Case Study: Texto
The concept of food delivery at home has changed a lot in recent years, as we have seen, this is mainly because people's lifestyle has changed, but also influenced a lot by the development of technology and new technological resources that brands food delivery service is at your disposal.
Probably the oldest and most traditional method of food delivery that we know is the “typical pizza motorcycle”, however, this case study will focus on that same “typical pizza motorcycle” and as one of the most traditional means of food delivery if we're able to develop, adapt and expand through new technologies.
This case study focuses on a concept that Domino’s created called Anyware. This concept focuses on maximizing the ease of ordering a pizza. Gathering countless methods that enable the consumer to be able to order when and where they want.
Case Study: Texto
Case Study: Vídeo
It is in this sense that the use of this technology from the perspective of marketing will achieve one of the basic pillars of any marketing department of a company.
Satisfy your customers' wants and needs, because a successful business offers its service to meet customer needs in a competitive market. With the development of AI, it goes beyond this, companies will be able to understand before the customer what their desire is, thus becoming an important step in the way companies have developed their marketing strategies. Marketing operations is a key function within your marketing department. It aligns and blends process, analysis and data using the latest technology. Effective marketing operations allow you to make the most of the technologies are chosen for your marketing department as well as streamline processes and get the most from your strategy. (Purvis, 2017).
Case Study: Texto
Case Study: Bem-vindo
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